In today’s fast-paced retail world, customers make purchase decisions in seconds. While pricing and product quality matter, what often convinces them is something subtler: packaging. Much like visual merchandising acts as a “silent salesperson” in stores, packaging performs the same role on the shelves, attracting attention, sparking curiosity, and building trust without saying a single…
The Power of the First Impression In retail, the shelf is where customers form their very first impression. The way products are arranged, highlighted, and presented can either spark curiosity or go unnoticed. Smart merchandising transforms shelves from being just storage spaces into powerful sales tools, guiding shoppers’ attention and influencing their buying decisions. Visibility…
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